Field Notes
Thinking out
loud.
No-fluff perspectives on web, marketing, and AI for growing businesses.
Local SearchWeb Design & DevAI & AutomationMarketing Ops
01
Local Search·2026-06-08·10 min read
What an AI Actually Reads When Someone Asks It to Find a Contractor
ChatGPT is already recommending contractors in your city. Here's what it reads, what it skips, and why your website matters more than your Google profile.
02
Web Design & Dev·2025-03-12·6 min read
Why Your Website Is Costing You Customers (And How To Tell)
Most business owners assume a slow or outdated website is a cosmetic problem. It's not — it's a revenue problem. Here's how to diagnose it and what to do about it.
03
AI & Automation·2025-02-18·8 min read
AI Automation for Real Businesses: What Actually Works
Cut through the hype. Here's a practical breakdown of where AI automation delivers real ROI for $500K–$5M businesses — and where it's mostly noise.
04
Marketing Ops·2025-01-28·7 min read
Marketing Ops 101: The Stack That Scales Past $5M
Most growing businesses have a marketing tech stack that evolved by accident. Here's what the right stack looks like — and the signs that yours is costing you more than it's delivering.
